Services & products
We work with media to design strategies that strengthen their identity in the AI era.
We provide consulting services from brand health assessments to the comprehensive design of strategic communication. Our methodology is based on collaboration and co-creation with multidisciplinary teams, featuring shared processes and a very clear path toward a common goal.
We offer workshops for organizations, media outlets, and entrepreneurs on how to manage branding for journalism and media organizations, with a methodological approach tailored to each audience.
Analysis and Diagnosis
We conduct research on the brand and its ecosystem across four levels: strategic, verbal, visual, and experiential. We share our findings and conclusions to help you understand the brand’s current context and identify potential opportunities for improvement.
Strategy
Brands help connect what we have with opportunities, establishing a distinctive and relevant connection with our audiences. They serve as a vehicle for conveying our value proposition.
Brand Architecture
We analyze the group of brands, sub-brands, products, or services that need to optimize their synergy and become more efficient in relation to one another. This helps define a structure, reduce organizational complexity, and provide a tool for growth.
Name
A good name can become the most enduring element of a brand’s identity throughout the history of a venture; it often outlives campaigns, slogans, and even logo changes.
Visual Identity
With an approach validated by the client, we develop visual identity proposals that take into account their applications and uses, creating a consistent visual language across various platforms, channels, and associated content.
Editorial Products
We produce complex publishing products—from concept to distribution—with the care and expertise required for high-impact products.
Custom Typography
We design typography tailored to the specific needs of brands, with just the right tone of voice and as a unique differentiator.
