Periodismo por la Acción Climática is a program designed to promote responsible journalism committed to environmental justice. It includes funding for production, training workshops, and a national award. Its key audiences are people involved in journalism in multicultural, rural, and urban settings, including various Indigenous communities.
The windmill is a symbol with playful connotations; it is recognizable across a wide range of populations and refers to wind energy as a driving force for climate action. Its design is easily adaptable and reproducible, and we applied it to stamps, textures, and the award statuette without compromising its core identity.
The program’s brand draws its strength from the simplicity of its concept; its applications and various touchpoints become highly recognizable across very different formats using very few connecting elements.
