Augusto Roa Bastos is the country’s most important writer and this festival has the purpose of inspiring young people to analyze their present through Roa’s journalistic work. Mainly targeted at students from various cities around the country, the festival needed an identity anchored in Roa’s 20th century reinterpreted for current times.'
The visual identity is anchored in two complementary and contrasting concepts. The typographical brand reminisces a 20th century baroque (distinctive of Roa’s work) with additions, editions and flexibility closer to contemporary times.
The second characteristic element is the firefly, which has its own history. It is based on Roa's own telling, who, as a teenager, captured fireflies to put them in a jar so that they would illuminate his nocturnal readings. Using the metaphor of various points of light to transfer it to young people that can become points of illumination in their training.
Other metaphors are further added with light in the surroundings of the brand, with Roa’s well-known characters, providing other lights. As the festival bets on the crossover between journalism, art, and literature, the chosen characters also come from the author’s fiction, because art is an unavoidable way of understanding reality.
