The CLIIN (Latin American Center for Information Integrity or Centro Latinoamericano por la Integridad de la Información, in spanish) is a regional initiative to equip journalists and media with knowledge that allows them to contribute in the design of the informative environment where they operate. Through research, training, and advocacy it seeks that the right to truthful information be better protected from algorithms.
The visual identity aims to express the profound humanist values in which the project is based, relying on the typography, visual identity and environment to reflect them. From the icon, inspired on postal stamps- but that also works as an avatar in social media- to the typographic selection of a clearly humanist style, to the illustration, the brand was made in the clearest, calmest, warmest way possible.
For the environment of the brand an illustration was commissioned inspired by the print of The great wave of Hokusai with the figure of a woman sailor that guides herself with the crux constellation. It symbolizes the utopia of surfing the information with serenity in the tormentous sea of infodemic.
