Big Tech’s Invisible Hand is a cross-border and collaborative journalistic research led by the Brazilian media Agência Pública and the Latin American Center of Journalistic Research (CLIP) alongside 17 organizations from all around the world. For the brand design of this product, it was required a clear sign for various uses and a naming in three languages.
The brand needed to be concise enough to function in very small spaces in digital formats and animations, conveying with clarity the complexity of the special. Therefore, it was selected the literality of a hand, as subtle as ominous, representing the influence and the great power of the big techs and the amicable way in which they show themselves publicly.
The gradients, the typography and the hand function as a whole in the environment of the brand, conveying the concepts and identity of a journalistic special of great importance. Given that this brand lives in different platforms and diverse pieces of the numerous journalistic partners, it was supposed to be synthetic and clear enough to maintain neatness in uncontrollable environments.
