Building trust in journalism through branding.
We work with media to design strategies that strengthen their identity in the AI era.
We are a design studio focused on branding for journalism. We work with media organizations to build strong, trustworthy identities — strengthening their connection with audiences and communities, and helping ensure long-term sustainability.
Because the lack of trust in the media is a global threat to democracy. In an ecosystem where platforms and broadcasters blur together, and algorithms dissolve identities, only a strong media brand can shape its own future.
— Who we are
Media Branding is a joint project by El Surti, a reference in visual journalism and media innovation and Brandon, a branding studio with 18 years of experience. Together, we aim to strengthen regional journalism by building stronger, more resilient media brands.
— For Whom
We work with digital-native media, legacy outlets, and journalistic events and products.
We also partner with multilateral funds, global organizations, private investors, media associations, journalists’ networks, and universities and fellowships that support emerging media ecosystems.
— Who we are
Juan Heilborn Díaz
Designer and editor in visual narrative, branding, and typography. With his experience in designing and editing, he currently focuses on enhancing collaborations, visual excellence, and identity elements for clients and partners. He has worked since the 90s in projects involving communication, design, and journalism. He is part of Memetic.Media’s board, which prompts projects from El Surti, Fábrica Memética, and Media Branding. He specialized in typographic design, and the production of more than ten typographic families marked the focus of his career. He enjoys literature, basketball, and weekends in the countryside.
Juanma Cabarcos
Harboring the soul of a designer, he explores ambiguity and uncertainty in modernity; he works amplifying concepts such as identity, design thinking, the chaordic, improvisation, and the change of paradigms for a better future. Co-founder of Brandon, Icon, Buena Vista Work Club, Miut, the Granel, and Touch! Club; he collaborated in the creation of more than 500 entrepreneurships since 2002 as a consultant, mentor, designer, and friend. He organizes events of social and cultural impact such as Puerto Abierto, Calle Cultura, Asunción Design Week, Pecha Kucha Asunción, Tedx Asunción, Future Trends, among others.
